How to price a logo redraw or redesign
Quote a vector redraw when the client has approved the look and needs usable files. Quote a redesign when they need new creative decisions. In the fictional bakery example below, the client is quoted $900 for a redraw or $2,300 for a redesign. Each fee reflects a different scope at the same target margin.
Find out what the client wants to keep
A bakery owner has a small AI-generated logo image. The sign vendor needs a production-ready vector file. Ask to see the reference and the vendor’s format, color, and size requirements. Then show the image to the client and ask which parts are approved. Trace an agreed outline when the look is settled. Scope original design work if they want new lettering, a different symbol, or a mark that has to work better across packaging and signage.
Before starting a redraw, ask the client to confirm permission to use the reference for the intended application. State who will handle any trademark or other clearance questions before production. Confirm with the vendor which file they need and who will approve the proof.
Estimate a faithful vector redraw
Budget one hour to inspect the source and vendor specifications, four to redraw and clean up paths, two to test lockups and sizes, and one for corrections and exports. At an internal cost of $80 an hour, eight hours cost $640. One hour of contingency brings planning cost to $720. Divide by 0.80 for a 20% target margin and quote $900.
Describe the scope as one editable redraw of the approved reference. In this example the designer supplies SVG, print PDF, and transparent PNG files in full color and one color, with one round of corrections for fidelity. A misplaced curve belongs in that round. Replacing the symbol requires a new scope.
Estimate an original redesign
Budget three hours for discovery, eight to develop two directions, six to refine the selected direction through two rounds, and three for testing and handoff. Twenty hours at $80 cost $1,600. Add three hours of contingency for a planning cost of $1,840. At the same margin, quote $2,300.
This option includes an editable mark, production exports, and a short guide to colors and minimum sizes. Set a deadline for consolidated feedback from one approver. If the signage deadline can only accommodate a faithful redraw, the client can choose that path and discuss redesign separately.
Write the difference into the quote
For each option, list the fee, delivery timeline, reference or brief required at kickoff, approval checkpoints, and files. Say what counts as a revision and who signs off on production. In the bakery example, the client chooses the redraw. One proof correction brings the final time to 8.5 hours, leaving about 24.4% margin at the $900 fee. Record that correction time before your next estimate.